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Adapting to buying trends is an important driver of new and repeat business for distributors. Just as important is the need for an ecommerce website that contributes to the overall efficiency of a distribution or wholesale business. Complex buying relationships must be balanced with flexibility as well as the ability to easily manage different rules.
Sound complicated? It doesn’t have to be. Many distributors are waking up to the financial gains of selling online through resellers. They are also recognising the benefits of centrally controlling data while boosting the visibility of their products through virtual catalogues.
So, what are the top features needed by a distributor’s ecommerce website? At Comgem, we have compiled a list of the top four. We are the UK’s market leader when it comes to the development of B2B ecommerce solutions. In fact, we are the first choice for many established and emerging distribution brands.
If you are serious about B2B ecommerce, your website needs a comprehensive CRM. It will help you grow your distribution business through multiple channels, including resellers. At the same time, it will ensure you stay in control of data.
A major advantage of having a powerful CRM is that it will help you increase the visibility of your products through catalogues. Don’t be tempted to settle for something that won’t support growth or limits your ability to stay control.
Flexible integration is an absolute must, if you want to ensure your ecommerce website is competitive and efficient. Systems integration is important if you want to manage a range of rules. These should include:
Looking for a B2B ecommerce solution that offers you flexible options to manage all of these? Don’t stop there. Make sure your systems integration can also support quantity breaks. We recommend it allows you to stipulate customer order thresholds too.
Just because you are a distributor or wholesaler doesn’t mean your customers expect anything less than a perfect user experience. Your website must be consistent and deliver a flawless customer journey, regardless of their browsing device or channel. Make sure your ecommerce website is optimised for smartphones and tablets. This is a huge growth market.
Ensure you can easily and quickly access detailed customer histories. This will help your team provide a tailored customer experience. You should also not overlook the benefits of personalised marketing.
Your customers rely on you. If you let them down, they will take their business elsewhere. That is why you need to ensure your ecommerce website can automatically update prices and stock in real-time. Choose an ecommerce solution that will automatically fulfil every order. To achieve this, your website will need to be integrated with your internal distribution or wholesale processes.
You can further maximise sales by ensuring your website benefits from an ordering portal geared to meet the needs of resellers.
Want to test run a B2B ecommerce solution that offers all of these features and more? Book a free demonstration of Gemsuite. It is our multi award-winning, cloud-based B2B ecommerce platform. It has helped online businesses more than double their sales and reach more people.
Book a demo here.
To discover more about Gemsuite, visit our website.