Featured Blog
Looking to implement an ecommerce platform for your established B2B brand? If the hassle is putting you off, read on…
Convenience is what is driving B2B ecommerce. Buyers don’t want to waste time making phone calls, sending emails or filling in forms. They want effortless ordering and fulfilment - and that is why B2B ecommerce is one of the biggest growth markets, not just in the UK but globally. Established B2B brands, who may have dallied online with a basic website, should now be looking to implement ecommerce platforms that better meet growing customer expectations. The best options help businesses save time and money while improving the online visibility of their products.
If you have been putting off this process because you are daunted by it, you are not alone. With off-the-shelf options largely unable to meet the complex needs of B2B brands, finding the right implementation partner is key to success. Every day you put off the move, your business is incurring unnecessary costs and losing sales.
Comgem develops bespoke, made to measure ecommerce solutions for B2B brands across the UK. It also offers implementation, training and support packages. Commercial Director Dani Attard says: “We work with B2B brands who can’t find an off the shelf solution that meets their needs. We work hard to understand how users interact with a website at every stage of the customer journey. This helps us to develop ecommerce solutions for individual brands. Importantly, we define metrics to ensure the customer is satisfied with every interaction.
“We take a business’s processes and automate them. This simplifies often complex interactions between the customer, business unit, suppliers and technology. Delivering a great customer experience while, at the same time, helping businesses reduce costs and sell more is at the heart of what we do. Implementation brings everything together and ensures a new ecommerce platform performs seamlessly from the word go.”
As with any change, implementing a new ecommerce platform can pose challenges. Comgem ensures that a B2B brand’s processes are built into their flexible Gemsuite technology. Solutions are designed to ensure the flow of data and interactions meet pre-determined criteria while being flexible to adapt to changes in customer behaviour. But none of this will matter if a project is poorly implemented.
Dani says:
“Having an implementation partner will save you time and money. Our implementation team guides B2B brands through the entire process. We always ensure our ecommerce solutions work the way our customers need them to work. In addition, we offer comprehensive training and ongoing support options. Our customers benefit from having access to an experienced team that is dedicated to their ecommerce success.”
Implementation can be impacted by unrealistic deadlines, untrained staff, poor warehouse flow and poor preparation. Comgem helps B2B brands get ecommerce right from day one.
Learn more here.
Book a demo Find Out More