Latest B2C Ecommerce Trends and What We Can Learn From Them

The failure rate of new B2C ecommerce businesses is around 90 per cent. While start-ups may not appear to pose a threat to your existing online business, there are a number of things that give successful launches an advantage. Many will be starting their ecommerce journey utilising new and emerging ecommerce features. The latest B2C trends show those embracing tech are garnering bigger audiences and keeping overheads to a minimum.

It is no surprise that more and more savvy B2B ecommerce platforms are expanding their businesses with a B2C offering. Unlike start-ups, they have a track record in online sales. But to reach more, sell more and save more, all ecommerce platforms need to pay attention to what is driving growth. The latest B2C ecommerce trends In this feature focus on the ones that are making websites more money. They are also the ones that B2C and B2B businesses both need to survive and thrive in overcrowded marketplaces.

Product customisation leads the way

While B2C is driven by seamless customer journeys, including super-fast order fulfilment, it also needs to offer choice. This is where product customisation is making a real impact on online sales. It is opening up new revenue streams by attracting customers who want to make their purchases unique. 3D printing has attracted a lot of press, but most customers want to customise every day products. Think clothing, gifts, office products and homewares.

By offering visitors to your website the option to customise a product, you will encourage them to invest time and thought to your platform. Product customisation is a great way to attract and retain customers and improve brand loyalty along the way. People tend to remember where they bought something they designed themselves.

Integration spawns error-free B2C ecommerce

If you grapple with CSV sheets, stock control and pricing, you haven’t heard of supplier integration. It saves time, reduces errors and increases sales while ensuring your platform is always competitive. B2C ecommerce is now being driven by websites that are integrated with suppliers. This type of integration automatically updates products, prices and stock levels while allowing you to remain in control of profit margins.

Integration reduces damage to your brand’s reputation. It ensures you never sell a product that is out of stock. You won’t have to upload prices or product descriptions, and neither will you have to manually update prices two or three times a day. Integration also keeps your B2C ecommerce business competitive. Businesses using integration can list huge numbers of products in their online store, which attracts more visitors.

Learn more about B2C ecommerce trends

If you run an existing B2C or B2B ecommerce business, you have one good advantage over newcomers – you have an established brand. With a huge percentage of start-ups lasting less than a month, customers are drawn to those with a proven history. You can capitalise on this by beating start-ups at their own game.

Learn more about B2C ecommerce trends from Comgem. We are the award-winning developers behind Gemsuite, the cloud-based ecommerce platform that has changed the way businesses sell online. Find out more by visiting our website. Alternatively, request a free, no obligation demo.