Managing Pricing on Your B2B Ecommerce Website

Ever heard the phrase ‘Price is what you pay, value is what you get’? Warren Buffett is a business magnate, investor and globally respected speaker. He touches on an important point here. He makes it clear that consumers think beyond a price to the overall value of the product. This is true with any business but managing pricing on your B2B ecommerce website is much more complex.

Not only do you have to hook websites visitors in with an attractive price and offer overall value, you need to be competitive. Of course, nobody wants to sell a product at a price that isn’t going to make them a profit. That is why you need to carefully consider how you manage your website pricing.

Effective management of prices on an ecommerce website

Effective pricing management on a B2B ecommerce website is usually integrated. By that, we mean integrated with your suppliers and stock system. Why is this important? It ensures you sell a product at a price that will help it to sell, using real-time data to maximise your profits.

Integrated pricing management should be automated. This ensures you remain both competitive and efficient. It knocks out manual inputting and guarantees your prices reflect current market demands. In effect, integration makes pricing management on a B2B ecommerce website effortless.

Maximise profits with automated pricing

By automatically updating your prices, your website will help you to prosper. Real-time data is a crucial factor in online success. Without it, your business could flounder. At Comgem we help businesses manage pricing effortlessly. Our award-winning Gemsuite platform ensures B2B ecommerce websites are optimised.

This means they are flexible and can update prices, whenever necessary.

Manage website prices by customer

Gemsuite lets B2B businesses show different prices to different customers. You can set the rules to look after valuable customers while still tempting new ones. You can also extend your reach by adding a B2C element which, again, will show different prices. Not all website platforms let B2B ecommerce businesses segment customers into groups. Gemsuite does. It lets you show different catalogues to set groups of customers. They can be segmented by order history or interests.

Want to know more about this powerful cloud-based B2B ecommerce platform? Book a no obligation demo and find out how to beat your competitors. Request a demonstration here.

Successful online stores manage pricing to keep them one step ahead. It helps them to remain competitive while mitigating risks. How are you managing your website prices?