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Trust is a big issue in online shopping - especially for business customers. That is why all B2B ecommerce platforms need to ensure information shared is properly encrypted. As well as stopping crooks from seeing sensitive information, such as bank card numbers and passwords, encryption offers customers peace of mind. To be trusted, your B2B Ecommerce website needs an SSL certificate.
SSL certificates are considered the crux of online security. They ensure sensitive information is only seen by the intended person. There are other reasons why an ecommerce website needs an SSL certificate. Dani Attard, commercial director of B2B ecommerce developer Comgem, explains.
“As well as providing encryption, an SSL certificate authenticates a website,”
says Dani.
“It tells your website users that they are dealing with you and not someone else pretending to be you. However, you must ensure that you obtain your SSL certificate from a trusted source.”
Dani says good SSL certificate issuers will only support websites that have gone through rigorous security checks. They validate online businesses by checking they are legitimate. It is worth knowing that manufactures of web browsers only support SSL issuers that follow set procedures and are audited by a trusted third party.
If your website does not have an SSL certificate, visitors to your website will know. Some browsers will alert them with a message. However, Dani points out:
“Visitors can see at a glance if your B2B ecommerce platform is secure. They will look for the lock icon in the browser bar. Some browsers show a green bar to authenticate a website.
“Having a secure, trusted ecommerce platform is key to sales. If your customers can’t trust your website, they will take their business elsewhere.”
Comgem is the developer behind the award-winning Gemsuite B2B ecommerce platform. It takes online security seriously to win your online business trust. As well as providing data encryption through an SSL certificate, it allows you to set different levels of access rights. This controls what information individual staff members can see, view and edit.
Other security features include easy data deletion based on role, audit tracking and automatic data back-up. Comgem’s hosting service only works with servers based in the UK and owned by organisations that meet ISO 27001 standards.
Want to know more? Discover the importance of B2B ecommerce security here.